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Glam Cracker

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This entry was posted on 4/2/2010 12:25 AM and is filed under Music.

   I ran into Sal Maida the other day, and he mentioned that he’d recently been over to Iraq on a USO tour. Maida’s the bassist for Cracker, so they weren’t hanging out with the megastars. They were touring in jeeps and keeping their heads down. Anyway, it reminded me that my 2009 Stomp and Stammer interview with Maida had never been posted online. (That’s him on the far left, incidentally.) His weird career certainly needs to be covered, especially since he was left out of the recent Runaways biopic. So here’s the story of Sal, and apologies for the headline. It’s been several months, and I still can’t think of anything better…

Glam Cracker
Sal Maida’s March from Glam to Country to Whatever Cracker is Nowadays


“I was thinking the other day,” says Sal Maida, “that I was the fifth bass player for Roxy Music, and I’m pretty sure I’m the fifth one for Cracker.”

No other musician can make that claim—or anything close to it. Maida has had a stellar pop career by just about any standard. In a very short period in the ’70s, Maida managed the hipster hat trick of being in three of the glam era’s best bands. That’s before there were even hipsters. Maida now gets to be part of a hot band that should technically be an oldies act, with Cracker touring to rightful acclaim for their new Sunrise In The Land Of Milk And Honey.

Maida’s no mere sideman, either.  “I’m still the new guy,” he says from his Brooklyn home, “but this new record seems to make me a full-fledged member. I have co-writing credits on nine of the ten songs. A lot of people are saying this record is the best since Kerosene Hat, so I guess that’s considered their artistic and commercial high point. I always thought The Golden Age is underrated. It’s got a lot of great songs, and there’s some incredible playing and production. You can hear on that album why Cracker would be so perfect for me. This new one has all my old styles, from punk to glam to country-rock, and some new-wave and power-pop.”

Maida’s old styles are Cracker’s old styles, too, considering how much territory has been covered by founders David Lowery and Johnny Hickman. Maida gives them both credit for beating him to discovering country music, though. He spent the start of the ’80s in New York City while flirting with synth drums. Maida still managed an unfashionable early start on Americana with The Lovin’ Kind in the early ’90s.

Maida stayed with that ignored NYC scene, too, and that helped him land in Cracker for a 2007 tour. Sunrise makes good use of Maida’s complicated musical history, which began when the native New Yorker moved to England after getting his BS in Economics.

“I’d just gotten there,” recalls Maida, “and I saw Roxy on television doing ‘In Every Dream Home a Heartache.’ Like a lot of people, I thought they were the most intensely original band around. I knew they didn’t have a regular bass player, but it never entered my head that I could play for them. I was working in a record store when [Roxy drummer] Paul Thompson and [keyboardist] Eddie Jobson came in looking for a Family album. I hid the copy we had, and told them I’d order it for them so they’d come back to the store. We got to know each other, and then I got a call one day from Paul saying that their bass player couldn’t tour, and inviting me to audition.”

Fortunately for Maida, that would be one of the tours immortalized live on 1976’s Viva! album. Roxy’s revolving door soon had him looking for work, though, which is when Maida landed another classic gig—although it would take decades to become classic.

“I came back to New York,” Maida recalls, “and was approached about working with Milk ‘n’ Cookies. There was already a pretty big buzz about them as a glam-pop band. Then it took forever before the album was finally released in ’76, and the critics just killed us.”

It didn’t help when the band members made fun of the Bay City Rollers during a UK promo visit. Still, the sole Milk ‘n’ Cookies album is now a proper cult item, most recently reissued last year on American vinyl. Check out the album cover, and you can tell that Maida wasn’t getting by on his image. His imposing presence doesn’t suggest anything glam or twee about him.

“Yeah,” says Maida, “I was still this guy from Little Italy, so I had to shed some testosterone. I was always looking to Overend Watts for inspiration. He’s a big tall guy, and he was wearing five-inch platform shoes—so I figured, you know, that’s cool. I was standing out like a sore thumb in Milk ‘n’ Cookies. Roxy Music was a lot better. Phil and Andy and Bryan are all at least 6’ tall. I was 6’5” and 150 pounds. That emaciated look really helped.”

Maida didn’t have to look precious when he joined up with Sparks for 1976’s Big Beat. “They had the same manager and producer as Milk ‘n’ Cookies, so that’s the way it happened. Sparks had been a big glam band in England, but they were trying to crack the American market. Big Beat was their take on Aerosmith—or, you know, as close as they could get.”

Big Beat would also lead to more live immortality for Maida, as he’s featured onstage with Sparks during the climatic sequence of the 1977 disaster movie Rollercoaster—in SenSurround! Cracker doesn’t have anyone else with that kind of background. Lowery only has Camper Van Beethoven to his credit, while Hickman has an embarrassing history with the failed ’80s guitarslingers of The Unforgiven. Frank Funaro got his start drumming with the Del-Lords. Things still work out nicely with Cracker’s latest incarnation.

“We were playing all the time around 2007,” says Maida, “and the chemistry was really coming together onstage. It was still kind of a surprise to be told we were heading into the studio to write a record. They were just touring off Greenland when I joined the band, and that had gotten great reviews. Now there’s a real contrast with Sunrise. It’s completely different as a rock album. The reviews have been great, the airplay’s been great, and a lot of shows have been sold out. It feels pretty good knowing all that came together on the stage.”

As noted, a lot of what’s come together with Sunrise reflects on Maida’s bizarre history—which has a few unheralded chapters. Those include Maida’s unlikely stint as a member of The Runaways for 1977’s Waitin’ for the Night.

“I was in the Rainbow parking lot in L.A.,” explains Maida, “and [producer] Kim Fowley came up and asked me if I was Sal Maida. He said that he needed me for the new Runaways album. He had a dream that Vickie Blue was tied up by snakes around her arms—or maybe it was that her arms were snakes. Anyway, Vickie was the Runaways’ new bass player, and she couldn’t play in Kim’s dream, so he took that as a sign. I told him that I’d be happy to help out, but he was going to have to tell the girls before I showed up at the studio. So I walk in the next day, and all the girls are there. Maybe not Joan, but Vickie sure is, and they look at me and say, ‘Who are you?’”

Maida never told anyone about his work as a Runaway. Nobody knew until Waitin’ for the Night was reissued in 2004, when Fowley revealed that fun fact in the liner notes.

“Yeah,” says Maida, “Kim outed me. I wouldn’t have told anyone. That’s part of being a working musician. There are a lot of great musicians in New York who don’t have regular gigs. I’ve been spending the past few years with Cracker and working with Mary Weiss, so that’s been kind of great. People ask me if it feels weird, but I don’t know if that’s the word for it. I’m just appreciative."
 

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